Founding Cohort now open, 25 programs, founders' pricing locked in for life. Test-drive the Engine →
The Enrollment Engine™
Four jobs. Handled in seconds. In your school's voice.
Every form, missed call, and after-hours message answered in under 60 seconds. Nights, weekends, mid-class. You approve every word before it goes live.
✓ 90-day guarantee: faster replies and 3 new families on your tour calendar, or your money back.The problem
The family didn't choose the better school.
A mom fills out your inquiry form on Saturday morning. By Saturday afternoon, her daughter is signed up at the studio down the street.
Not because that studio has better teachers. Not because it's cheaper. Because someone answered.
If you run a music school, dance studio, martial arts academy, tutoring center, or after-school program, this is happening while you're teaching, running recitals, and doing the ten other jobs an owner does.
Every inquiry that waits until Monday is a family deciding you weren't that interested.
Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, 2011. Audit of 2,241 US companies.
Introducing The Enrollment Engine™
Meet the system that responds for you.
Four jobs your team never has time to do consistently, handled in seconds, 24/7, in your school's voice. You approve every word before it goes live.
Instant Reply Agent
Turn inquiries into booked tours, on autopilot.
Every form, missed call, or after-hours message gets a fast, on-brand reply with a tour link, in under 60 seconds, day or night. Families who say "maybe next semester" drop into a gentle follow-up that brings them back when they're ready.
Get this working at your school →Tour Scheduler
Book more tours, automatically.
Parents pick a time, get a confirmation, get a day-before reminder, and show up. Zero phone tag and no five-email threads. Reschedules, directions, and reminders all handle themselves. Your team only steps in for the real conversation.
Fill up your calendar →Voice Agent
Never miss a call, ever again.
Your Voice Agent picks up every call 24/7, answering common questions, capturing inquiry details, and booking tours in natural conversation, even when the front desk is slammed or closed. Every missed call becomes a booked tour instead of a voicemail no one returns.
Add your voice agent →Reputation Manager
Build a 5-star reputation on autopilot.
Every family who tours gets a 60-second review request afterward, and each new review gets a warm, on-brand reply, so you climb higher on Google while you sleep. You keep full control over which reviews get a response.
Grow your Google rating →The teachers are wonderful and my daughter looks forward to every class. Booking our tour was effortless.
Who built this
I had the big budget. I still lost.
I'm James Keenan. I spent 20+ years leading enrollment across nearly 300 schools, studios, and programs, from national brands to single-room studios with 40 students. Along the way I helped enroll more than 83,000 students.
I had the corporate budgets, the national brand names, and every resource a small studio owner says they wish they had. And I still watched families choose the small local program, over and over, for one reason.
They answered first.
That's the unfair advantage you already have over the big chains. I built the Enrollment Engine to make sure it's working for your program at 9pm on a Saturday, when you can't be.
Founder, Heroic Marketing · Creator of the First Reply Wins™ methodology
How you get it
Two ways to install this. One is faster.
Build it yourself
Doable. About three months of focused work, and skills in CRM configuration, automation, and integration. A CRM with workflow automation, a scheduler that integrates with it, an A2P 10DLC-registered two-way SMS number, a web chat widget and approved templates, integration across forms, phone, chat, and CRM.
Tooling $150 to $400 a month. Setup 60 to 120 hours. Upkeep 4 to 6 hours a month, ongoing.
Have us install it
Live in 7 to 10 days, across three short calls. You don't learn new software and you don't migrate platforms. You approve the messaging. My team handles the rest.
$499 setup. $299 a month. Cancel anytime. Founding Cohort: 25 programs. The 90-day Enrolled Families Guarantee.
Four jobs, running from the day you go live.
Real humans install all of it for you in 7 to 10 days. Built for music schools, dance studios, martial arts academies, tutoring centers, and after-school programs that want to be the first to respond.
The First Reply Wins™ Scorecard scores your program against all four standards and names your weakest one. Free, three minutes, instant report.