Founding Cohort now open, 25 schools, founders' pricing locked in for life. Test-drive the Engine →
Your marketing works. Your reply time doesn't.
Every family answered in under 60 seconds.
The Enrollment Engine™ is a speed-to-lead system for schools and studios.
It replies to every inquiry, books the visit, and confirms it. Nights, weekends, mid-class. Installed for you in 7 to 10 days. And when you are ready for more families, we bring them in too.
Call it. Hear what your families would hear.
90-day guarantee, or your monthly fee back.
8:47 PM
Tuesday
after class
Riverside Music StudioText message
Hi, my daughter is 6 and wants to try piano. Do you have anything on Thursdays?8:47 PM
Hi Dana! Yes, Thursday works. Would 4:00 or 5:30 suit for a free intro visit? Here's the link to grab a spot: riverside.co/visit8:47 PM, 41 seconds later
5:30 please! Booking now.8:51 PM
You're set for Thursday at 5:30. We'll text a reminder Wednesday. See you both soon!8:51 PM
Tour booked in 4 minutes
Reply sent in 00:41
Reply speed decides who enrolls.
42 hrs
Average time a business takes to reply to an inquiry.
Harvard Business Review, 2,241 companies
21x
Less likely to reach a family at 30 minutes than at 5.
Lead Response Management Study (Oldroyd), 2007
One family, two outcomes
A form comes in Tuesday at 8:47pm.
You were teaching. Then running a recital. Wednesday at 8:45am was the first minute you had.
They didn't choose the better program. They chose the one that answered.
That's not a marketing problem. That's a 90-second problem.
Without the system
Tue 8:47pmform in
Wed 8:45amyou see it
You call. No answer.
Enrolled elsewhere by Friday
With the system
Tue 8:47pmform in
Tue 8:48pmauto-text out
Tue 8:51pmtour booked
Family tours Thursday at 10
60seconds
not 42 hours
"I watched families choose the small local school that answered first."
I spent 20+ years leading enrollment for national programs. I had the brand names and the budgets, every resource a small school owner says they wish they had. And I still watched families choose the small local school that answered first.
Your size is the unfair advantage. You can answer faster than any chain. We make sure you do.
James Keenan
Creator of The Enrollment Engine, Founder, Heroic Marketing
21 years leading enrollment, 83,000+ students, nearly 300 schools and studios
The Enrollment Engine™
Four jobs, handled 24/7.
In your program's voice. You approve every word before it goes live.
See all four with live examples →Under 60 seconds
Instant Reply Agent
Answered in under 60 seconds, tour link attached
Same night
Tour Scheduler
Parents pick a time, get reminders, show up
Every call
Voice Agent
Every call answered, tours booked in conversation
After every tour
Reputation Manager
Review request after every tour, on-brand reply
Stop the leak. Then fill the top.
Start with either. Most schools start with the Engine and add Growth Partner when the calendar has room.
The Engine
Answers every inquiry you already get. Most schools lose families here first, and never see it happen. $399 a month.
Growth Partner
Adds the families. We run your Facebook and Instagram ads, make the creative with you, and review your numbers together every month. Every ad lead lands in the Engine and gets answered in under a minute. $997 a month.
Live in 7 to 10 days.
Real humans install it over three calls.
- 1Tech setupWe connect your forms, calendar and phone line.
- 2TrainingYou approve every reply in your school's voice.
- 3Go-liveFirst inquiry answered in under 60 seconds.
What you don't do
You don't learn new software or migrate platforms.
You don't hire a marketing person.
You approve the messages. We handle the rest. Cancel anytime.
3 new families in 90 days, or your money back.
Measurably faster response times and at least 3 net-new families on your tour calendar, or we refund every monthly payment you've made, up to $1,197. No legal hoops.
Answer first, and you out-recruit every school in your market that doesn't.
Including the ones with better reputations, lower tuition and nicer facilities.
Thu
9
October
10:00 AMIntro visit, the Alvarez family, confirmed by text
Built for small teams.
Music school, dance studio, martial arts academy, tutoring center or after-school program
Director or owner wearing six hats
Getting inquiries that aren't turning into tours
You won't respond when the system flags an inquiry
You want a vendor to run ads and never look at the numbers with you
What the Engine will not do.
It will not enroll a family for you. It gets them on the calendar. Your tour still has to be good.
It will not fix a program families do not want. If your reviews say the teaching is the problem, fix that first.
The first two weeks are the hardest. You will see inquiries you did not know you were getting, and some of them will be old. That is the point.
Two plans. Month-to-month. Cancel anytime.
Founders' pricing locked in for life.
Founding cohort
The Engine
$399/month
$499 to install, $898 today, then $399/month
All four agents: instant reply, tour scheduler, voice, reputation
Installed by humans over three calls, live in 7 to 10 days
The Enrolled Families Guarantee, in writing
Founders' pricing locked in for life
A part-time front desk costs $1,600+ a month, works one shift, and takes vacations. The Engine costs $399 and answers at 8:47pm on a Tuesday.
Start my installSecure checkout. Annual is $3,990, two months free.
Want to hear it first? Test-drive itGrowth Partner
$997/month
$499 to install, everything in the Engine, plus:
Facebook and Instagram ads, built and run for you, every lead answered in under a minute
A new creative kit every quarter. You film 60 seconds on your phone. We do the rest.
A monthly Enrollment Review: your numbers, one recommendation, 20 minutes
Two Reactivation campaigns a year to families who asked and never enrolled
Your Enrollment Score, tracked month over month
You pay Meta directly for ad spend, usually $20 to $30 a day. If the ads are not producing inquiries by day 60, we pause them, rebuild the creative at no charge, and you pay nothing for ad management until they are.
Talk to us →30 minutes. Growth Partner is only sold on a call. Annual is $9,970, two months free.
25 schools.
We're new and building this with our first 25 partner schools. If you'd rather wait for published results, that's fair. You'll pay full retail later.
The Engine at $399/month, locked in for life
Direct access to the founder
Full Enrolled Families Guarantee
A real say in how the system evolves
We'd rather build this with you than for you.
Do the math on one family.
If your average family pays $200 a month and stays two years, one enrollment is worth $4,800. The Engine costs $4,788 a year.
Slide to your numbers. The math updates as you move.
$200 a month
2 years
One family is worth $4,800 to your program.
One saved family covers the Engine for a year. Everything after that is margin you were already losing.
Your numbers, simple arithmetic. No projections. The Engine costs $4,788 a year.
The honest answers
Will families know they're talking to an automated system?
The first reply sounds like your team, because you wrote it. When a real conversation is needed, your team steps in. Most families just notice you got back to them faster than the other school.
Will this replace my office staff?
No. The Engine handles the follow-up your team doesn't have time to do consistently, and forwards to a live person when needed. Your team still handles tours, real conversations and enrollment decisions.
Won't this feel cold and impersonal?
The Engine handles the repetitive parts so your team can handle the human parts. The cold outcome is the family who never heard back at all.
I've tried HubSpot, Mailchimp or a CRM before. What's different?
Those are a patchwork of different tools that you set up and run yourself. You spend half your time trying to figure it all out. We install the Engine in 7 to 10 days, and you approve every message.
Does this work with my current website?
Yes. We build around the website and forms you already have. If yours doesn't integrate, we tell you on the first call, before you pay.
Why a one-time setup fee?
The $499 setup covers the real labor of getting you live: three install calls with a person, not software you configure alone. That is how schools go live in 7 to 10 days instead of months.
Can I cancel?
Yes. The Engine is month-to-month with no long-term contract. You can cancel anytime.
What if it doesn't work?
The Enrolled Families Guarantee covers you. Without measurably faster replies and at least 3 net-new families on your tour calendar in 90 days, we refund every monthly payment, up to $1,197.
Do you run ads?
Yes, on the Growth Partner plan. Every ad inquiry lands in the Engine and is answered in under a minute, so the ad money is not wasted on a voicemail.
Be the school that answers first.
Next semester, some program in your market will reply to every family in under a minute. Families will notice. Make sure it's yours.
Fall inquiries are already coming in. Install takes 7 to 10 days.
25 spots. Founders' pricing locked in for life.