Founding Cohort now open, 25 schools, founders' pricing locked in for life. Test-drive the Engine →

Your marketing works. Your reply time doesn't.

Every family answered in under 60 seconds.

The Enrollment Engine™ replies to every inquiry to your school or studio, books the visit, and confirms it. Nights, weekends, mid-class. Installed for you in 7 to 10 days. And when you are ready for more families, we bring them in too.

Test-drive the Engine

Call it. Hear what your families would hear.

Or get your free scorecard

90-day guarantee, or your monthly fee back.

Tour booked8s ago
Reply sent5s ago
Review repliedjust now

The data

Reply speed decides who enrolls.

42 hrs
Average time a business takes to reply to an inquiry.
Harvard Business Review, 2,241 companies
21x
Less likely to reach a family at 30 minutes than at 5.
Lead Response Management Study (Oldroyd), 2007

One family, two outcomes

A form comes in Tuesday at 8:47pm.

Without the system

Tue 8:47pm form in
Wed 8:45am you see it
You call. No answer.
Enrolled elsewhere by Friday
VS

With the system

Tue 8:47pm form in
Tue 8:48pm auto-text out
Tue 8:51pm tour booked
Family tours Thursday at 10

They didn't choose the better program. They chose the one that answered.

That's not a marketing problem. That's a 90-second problem.

Why I built this

I watched this from the other side.

I spent 20+ years leading enrollment for national programs, 83,000+ students. I had the brand names and the budgets. And I still watched families choose the small local school that answered first. That's who wins. I built the Engine so it's you.

James, founder

The Enrollment Engine™

Four jobs, handled 24/7.

In your program's voice. You approve every word before it goes live.

Instant Reply Agent

Answered in under 60 seconds, tour link attached

Tour Scheduler

Parents pick a time, get reminders, show up

Voice Agent

Every call answered, tours booked in conversation

Reputation Manager

Review request after every tour, on-brand reply

See all four with live examples →

Two ways to work with Heroic

Stop the leak. Then fill the top.

The Engine

Answers every inquiry you already get. Most schools lose families here first, and never see it happen. $299 a month.

Growth Partner

Adds the families. We run your Facebook and Instagram ads, make the creative with you, and review your numbers together every month. Every ad lead lands in the Engine and gets answered in under a minute. $997 a month.

Start with either. Most schools start with the Engine and add Growth Partner when the calendar has room.

The honest part

25 schools.

We're new and building this with our first 25 partner schools. If you'd rather wait for published results, that's fair. You'll pay full retail later.

The Engine at $299/month, locked in for life
Direct access to the founder
Full Enrolled Families Guarantee
A real say in how the system evolves

We'd rather build this with you than for you.

20+ years, 83,000+ students enrolled.

Install

Live in 7 to 10 days.

Real humans install it over three calls: tech setup, training, go-live. You don't learn new software.

See the full onboarding process →

The catch, stated plainly

What the Engine will not do.

It will not enroll a family for you. It gets them on the calendar. Your tour still has to be good.

It will not fix a program families do not want. If your reviews say the teaching is the problem, fix that first.

The first two weeks are the hardest. You will see inquiries you did not know you were getting, and some of them will be old. That is the point.

Guarantee

3 new families in 90 days, or your money back.

Measurably faster response times and at least 3 net-new families on your tour calendar, or we refund every monthly payment you've made, up to $897. No legal hoops.

The math

Do the math on one family.

If your average family pays $150 a month and stays two years, one enrollment is worth $3,600. The Engine costs $3,588 a year.

One saved family covers it. Everything after that is margin you were already losing.

Fit

Built for small teams.

Music school, dance studio, martial arts academy, tutoring center or after-school program
Director or owner wearing six hats
Getting inquiries that aren't turning into tours
×You won't respond when the system flags an inquiry
×You want a vendor to run ads and never look at the numbers with you

Pricing

The Engine
$499 to install. $299 a month.

All four agents: instant reply, tour scheduler, voice, reputation
Installed by humans over three calls, live in 7 to 10 days
The Enrolled Families Guarantee, in writing
Founders' pricing locked in for life

Cancel anytime, month-to-month. Annual is $2,990, two months free.

A part-time front desk costs $1,600+ a month, works one shift, and takes vacations. The Engine costs $299 and answers at 8:47pm on a Tuesday.

Start my install

$798 today, then $299/month · Secure checkout

Want to hear it first? Test-drive it

Growth Partner

$499 to install. $997 a month.

Everything in the Engine, plus:

Facebook and Instagram ads, built and run for you, every lead answered in under a minute
A new creative kit every quarter. You film 60 seconds on your phone. We do the rest.
A monthly Enrollment Review: your numbers, one recommendation, 20 minutes
Two Reactivation campaigns a year to families who asked and never enrolled
Your Enrollment Score, tracked month over month

You pay Meta directly for ad spend, usually $20 to $30 a day. If the ads are not producing inquiries by day 60, we pause them, rebuild the creative at no charge, and you pay nothing for ad management until they are.

Book an Enrollment Conversation

30 minutes with James. Growth Partner is only sold on a call. Annual is $9,970, two months free.

FAQ

The honest answers

Will families know it's automated?

The first reply sounds like your team, because you wrote it.

Will this replace my office staff?

No. Your team still handles tours and enrollment decisions.

What if it doesn't work?

The guarantee covers your monthly fee for 90 days.

Do you run ads?

Yes, on Growth Partner. Every ad lead lands in the Engine and is answered in under a minute, so the ad money is not wasted on a voicemail.

Be the school that answers first.

Next semester, some program in your market will reply to every family in under a minute. Families will notice. Make sure it's yours.

Fall inquiries are already coming in. Install takes 7 to 10 days.

Test-drive the Engine

25 spots. Founders' pricing locked in for life.

Not ready? Take the free scorecard. Three minutes, instant report.