Founding Cohort now open, 25 schools, founders' pricing locked in for life. Test-drive the Engine →
Your marketing works. Your reply time doesn't.
Every family answered in under 60 seconds.
The Enrollment Engine™ replies to every inquiry to your school or studio, books the visit, and confirms it. Nights, weekends, mid-class. Installed for you in 7 to 10 days. And when you are ready for more families, we bring them in too.
Call it. Hear what your families would hear.
✓90-day guarantee, or your monthly fee back.
The data
Reply speed decides who enrolls.
One family, two outcomes
A form comes in Tuesday at 8:47pm.
You were teaching. Then running a recital. Wednesday at 8:45am was the first minute you had.
They didn't choose the better program. They chose the one that answered.
That's not a marketing problem. That's a 90-second problem.
Without the system
Wed 8:45am you see it
You call. No answer.
Enrolled elsewhere by Friday
With the system
Tue 8:48pm auto-text out
Tue 8:51pm tour booked
Family tours Thursday at 10
Why I built this
"I watched families choose the small local school that answered first."
I spent 20+ years leading enrollment for national programs. I had the brand names and the budgets, every resource a small school owner says they wish they had. And I still watched families choose the small local school that answered first.
Your size is the unfair advantage. You can answer faster than any chain. We make sure you do.
Creator of The Enrollment Engine · Founder, Heroic Marketing
21 years leading enrollment · 83,000+ students · nearly 300 schools and studios
The Enrollment Engine™
Four jobs, handled 24/7.
In your program's voice. You approve every word before it goes live.
Instant Reply Agent
Answered in under 60 seconds, tour link attached
Tour Scheduler
Parents pick a time, get reminders, show up
Voice Agent
Every call answered, tours booked in conversation
Reputation Manager
Review request after every tour, on-brand reply
Two ways to work with Heroic
Stop the leak. Then fill the top.
Start with either. Most schools start with the Engine and add Growth Partner when the calendar has room.
The Engine
Answers every inquiry you already get. Most schools lose families here first, and never see it happen. $299 a month.
Growth Partner
Adds the families. We run your Facebook and Instagram ads, make the creative with you, and review your numbers together every month. Every ad lead lands in the Engine and gets answered in under a minute. $997 a month.
Install
Live in 7 to 10 days.
Real humans install it over three calls.
What you don't do
Guarantee
3 new families in 90 days, or your money back.
Measurably faster response times and at least 3 net-new families on your tour calendar, or we refund every monthly payment you've made, up to $897. No legal hoops.
Answer first, and you out-recruit every school in your market that doesn't.
Including the ones with better reputations, lower tuition and nicer facilities.
Fit
Built for small teams.
The catch, stated plainly
What the Engine will not do.
It will not enroll a family for you. It gets them on the calendar. Your tour still has to be good.
It will not fix a program families do not want. If your reviews say the teaching is the problem, fix that first.
The first two weeks are the hardest. You will see inquiries you did not know you were getting, and some of them will be old. That is the point.
Pricing
No tiers. No upsells. Cancel anytime.
Month-to-month. Founders' pricing locked in for life.
The Engine
A part-time front desk costs $1,600+ a month, works one shift, and takes vacations. The Engine costs $299 and answers at 8:47pm on a Tuesday.
Start my installSecure checkout · Annual is $2,990, two months free
Growth Partner
You pay Meta directly for ad spend, usually $20 to $30 a day. If the ads are not producing inquiries by day 60, we pause them, rebuild the creative at no charge, and you pay nothing for ad management until they are.
30 minutes. Growth Partner is only sold on a call. Annual is $9,970, two months free.
The honest part
25 schools. Zero case studies yet.
We're new and building this with our first 25 partner schools. If you'd rather wait for published results, that's fair. You'll pay full retail later.
We'd rather build this with you than for you.
The math
Do the math on one family.
If your average family pays $150 a month and stays two years, one enrollment is worth $3,600. The Engine costs $3,588 a year.
One saved family covers it. Everything after that is margin you were already losing.
FAQ
The honest answers
Will families know it's automated?
The first reply sounds like your team, because you wrote it.
Will this replace my office staff?
No. Your team still handles tours and enrollment decisions.
What if it doesn't work?
The guarantee covers your monthly fee for 90 days.
Do you run ads?
Yes, on Growth Partner. Every ad lead lands in the Engine and is answered in under a minute, so the ad money is not wasted on a voicemail.
Be the school that answers first.
Next semester, some program in your market will reply to every family in under a minute. Families will notice. Make sure it's yours.
Fall inquiries are already coming in. Install takes 7 to 10 days.
25 spots. Founders' pricing locked in for life.