Founding Cohort now open — 25 schools, founders' pricing locked in for life. Test-drive the Engine →
About Heroic Marketing
You're losing families you never knew you had.
A mom fills out your inquiry form on Saturday morning. By Saturday afternoon, her daughter is signed up at the studio down the street. Not because that studio has better teachers. Not because it's cheaper. Because someone answered.
If you own a music school, dance studio, or arts program, this is happening to you right now, while you're teaching, running recitals, and doing the ten other jobs an owner does. Every inquiry that waits until Monday is a family deciding you weren't that interested.
Free · 3 minutes · Instant report · Methodology grounded in Harvard Business Review research
Why I built this
I've watched this happen thousands of times. Literally.
I'm James Keenan. I spent 21 years leading enrollment across nearly 300 schools, studios, and education programs, from national brands with hundreds of locations to single-room studios with 40 students. Across that career, I helped enroll more than 83,000 students.
I had the corporate budgets, the national brand names, and every resource a small school owner says they wish they had. And I still watched families choose small local studios or schools, over and over, for one reason: the small school answered first, and they cared more.
The family didn't choose the better school, necessarily. They chose the one that responded. I saw it for two decades. Speed of response beats budget, beats brand, beats facilities, every time.
That's the unfair advantage you already have over the big chains. I built Heroic Marketing to make sure it's working for your school 24/7, even when you're busy wearing all the hats.
Founder, Heroic Marketing · Creator of The Enrollment Engine
The solution
Every inquiry answered in minutes. Every channel. 24/7.
I built The Enrollment Engine on the First Reply Wins™ methodology, grounded in 20+ years of published inside-sales research from Harvard Business Review, applied specifically to school enrollment.
The thesis is simple: a school can run ads, social, SEO, and open houses, but if no one replies to a family within 5 minutes, that money is being lit on fire. The Engine makes sure the first reply is always yours.
And we install it for you. You don't learn new software. You don't hire a marketing person. You approve the messages. My team handles everything else.
What it costs to keep waiting until Monday
Revenue walking down the street.
Do the math on one missed inquiry. One student at your average tuition, staying two years. Now multiply by every weekend, every evening, every busy afternoon a family reached out and heard nothing.
The schools that install a response standard fill their rosters with families who felt wanted from the first hello. The schools that don't keep paying for ads that feed their competitors.
We're new. Here's the truth about that.
I don't have a wall of case studies. Yet.
I'm limiting the Founding Cohort to 25 schools so I can personally oversee strategy and messaging for every one. My whole strategy is this: the Engine works for you, and you tell the next school.
What you're getting instead
- ✓21 years of enrollment leadership and 83,000+ students enrolled across nearly 300 institutions
- ✓A methodology grounded in published Harvard Business Review research
- ✓An installation team that has built these systems for hundreds of small businesses
- ✓24/7 support with a documented 95% CSAT
- ✓A real guarantee: measurably faster replies and at least 3 more families on your tour calendar within 90 days, or we refund your monthly fee