About Heroic Marketing

You're losing families you never knew

you had.

A mom fills out your inquiry form on Saturday morning. By Saturday afternoon,

her daughter is signed up at the studio down the street.

Not because that studio has better teachers. Not because it's cheaper.

Because someone answered.

If you own a music school, dance studio, or arts program, this is happening to

you right now — while you're teaching, running recitals, and doing the ten other

jobs an owner does. Every inquiry that waits until Monday is a family deciding

you weren't that interested.

Free · 3 minutes · Instant report · Methodology grounded in Harvard Business Review and McKinsey research

I've watched this happen thousands of times. Literally.

I'm James Keenan. I spent 20 years leading enrollment across nearly 300 schools, studios, and education programs — from national brands with hundreds of locations to single-room studios with 40 students. Across that career, I helped enroll more than 83,000 students.

I had the corporate budgets, the national brand names, and every resource a small school owner says they wish they had. And I still watched families choose small local studios or schools, over and over, for one reason: the small school answered first (and they cared more).

The family didn't choose the better school, necesarily. They chose the one that responded. I saw it for two decades. Speed of response beats budget, beats brand, beats facilities — every time.

That's the unfair advantage you already have over the big chains or programs with large budgets. I built Heroic Marketing to make sure it's working for your school 24/7 — even when you're busy wearing all the hats.

James Keenan

Founder, Heroic Marketing · Creator of The Enrollment Engine

The Enrollment Engine: every inquiry answered in minutes. Every channel. 24/7.

I built The Enrollment Engine on the First Reply Wins™ methodology — grounded in 20+ years of published inside-sales research from Harvard Business Review and McKinsey, applied specifically to school enrollment.

The thesis is simple: a school can run ads, social, SEO, and open houses, but if no one replies to a family within 5 minutes, that money is being lit on fire. The Engine makes sure the first reply is always yours.

And we install it for you. You don't learn new software. You don't hire a marketing person. You approve the messages — my team handles everything else.

What it costs to keep waiting until Monday.

Do the math on one missed inquiry. One student at your average tuition, staying two years. Now multiply by every weekend, every evening, every busy afternoon a family reached out and heard nothing.

That's not a marketing problem. That's revenue walking down the street to the studio that picked up.

The schools that install a response standard fill their rosters with families who felt wanted from the first hello. The schools that don't keep paying for ads that feed their competitors.

What it costs to keep waiting until Monday.

I don't have a wall of case studies — yet. What you're getting instead:

21 years of enrollment leadership and 83,000+ students enrolled across nearly 300 institutions

A methodology grounded in published HBR and McKinsey research

An installation team that has built these systems for hundreds of small businesses

24/7 support with a documented 95% CSAT

A real guarantee: if we don't move your enrollment numbers in 90 days, you get your money back

My whole strategy is this: the Engine works for you, and you tell the next school.

We're new. Here's the truth about that.

I'm limiting the Founding Cohort to 25 schools so I can personally oversee

strategy and messaging for every one.

Apply to the Founding Cohort ->

Not ready to apply? Take the free First Reply Wins™ Scorecard and see exactly where families are slipping past your school.