Because we do the setup for you. That fee covers three live calls with our team, full configuration of your Engine, and every message written and approved before launch. It's the cost of a real installation — not a tool we hand you and wish you luck. Pay annually, and we waive it entirely.

If you cancel before the install is finished, yes — you get it back. Once your Engine is built and live, the $497 has paid for our team's time, so it's non-refundable at that point. Your monthly is separately protected by the guarantee.

No long-term contract. You're billed monthly and can stop anytime. (Annual is an option if you'd prefer to pay once and save.)

No. It's a flat $297/month, no matter how many inquiries the Engine handles or how many of your staff use the dashboard. Your bill doesn't go up as you grow.

Yes. It's month-to-month, and you can cancel anytime from your dashboard. No cancellation phone call.

The early-partner price is already lower than where our pricing will land later, so we don't discount below it. But if the cost is the only thing standing between us, email us — we'll have a real conversation.